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USATODAY.com - Some CEOs surf Web to see how they're being portrayed

Tuesday, December 28, 2004
USATODAY.com - Some CEOs surf Web to see how they're being portrayed: "Some CEOs surf Web to see how they're being portrayed"

The first thing Pete's Wicked Ale founder Pete Slosberg does when he gets to work is to type his own name into the Google Internet search engine to see if anything is being said about him or his new company, Cocoa Pete's Chocolate Adventures.