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Mass. startup to pay writers

Blogging is too popular and and easy-to-start and, with Google AdSense, too easily monetized to be coralled to a one-stop site process.

One-stop site for blogs offered - The Boston Globe

One-stop site for blogs offered

Mass. startup to pay writers

A new Boston website aims to bring order to the tens of millions of weblogs proliferating online and provide one-stop shopping for overwhelmed Internet surfers. In the process, it could put some cash in the pockets of Internet scribes pecking away in obscurity.

The site, Gather.com, positions itself as a kind of eBay for online writers and their readers -- a gathering spot for musings and discussions on everything from wine and computers to fitness and spirituality. And, with a business model that could shake up the writing profession, executives from Gather Inc. are recruiting bloggers by offering them a share of the company's advertising revenue.

Eventually, popular writers will be able to earn a living by posting their work and attracting eyeballs to advertisements, said Gather's founder, 35-year-old technology entrepreneur Tom Gerace. That won't happen right away, though .....

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