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Search Engine Results Continuing to Diverge

The Search Engines are getting better but 1.1% is such a low number. For a lot of traditional queries - names of companies, newspapers, webistes - the first result should be the same - the company site, the newspaper site or the website respectively.

Search Engine Results Continuing to Diverge:

The study looked at search results from more than 12,500 random queries on Ask Jeeves, Google, MSN search and Yahoo, and found that the overlap in first page results for these four engines was a scant 1.1% on average for a given query, suggesting that each of the four major search engines has a unique voice that's not duplicated by the other services.

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