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TV loses out to the web among teens

Teens have cheap cell phones with instant messaging abilities, mp3 playing iPods, broadband connection to the web, xboxes and PSP for games ... TV and Radio will have to do much better to survive.

Cimex: About us: TV loses out to the web among teens:

TV loses out to the web among teens

Young people are switching off their television sets and are spending more time surfing the internet than ever before, according to a new survey.

The European Interactive Advertising Association (EIAA) quizzed 8,000 participants across Europe about their media consumption habits, and found that although traditional media is still popular, 46 per cent are watching TV less whilst 22 per cent are turning off their radios.

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